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Top 10 GMB Local Ranking Factors in 2023

local ranking GMB


In today’s fast-paced digital world, local search plays a crucial role in driving customers to your business. As a savvy business owner, understanding the Top 10 GMB Local Ranking Factors in 2023 is essential to stay ahead of the competition and attract your target audience. Google My Business (GMB) is a powerful tool that helps businesses enhance their online presence and visibility in local search results. In this comprehensive guide, we will delve into the key GMB ranking factors for 2023, providing you with actionable insights and strategies to boost your business’s local visibility.

1. Claim and Verify Your GMB Listing
The first step to improving your local search rankings is to claim and verify your GMB listing. Ensure that all your business information, such as name, address, phone number (NAP), and website, is accurate and up-to-date. This signals trustworthiness to Google and potential customers.

2. Optimize Business Information
Complete your GMB profile with detailed and relevant information about your business. Utilize LSI keywords to describe your products and services naturally. Include your business hours, service areas, and attributes to make it easier for customers to find you.

3. Customer Reviews and Ratings
Online reviews and ratings play a crucial role in local search rankings. Encourage satisfied customers to leave positive reviews, and promptly address negative feedback to showcase your commitment to customer satisfaction.

4. Website Quality and Mobile Responsiveness
Your website’s quality and mobile-friendliness impact your GMB ranking. Ensure your website is visually appealing, easy to navigate, and optimized for mobile devices. Provide valuable content that engages visitors and encourages them to explore further.

5. Business Categories and Attributes
Select the most relevant business categories and attributes in your GMB listing. Be specific and accurate to improve your chances of appearing in relevant local searches.

6. Proximity to the Searcher
Google considers the distance between the user and your business when displaying local search results. While you can’t change your physical location, you can focus on local SEO efforts to attract nearby customers.

7. Local Citations and Backlinks
Build a strong online presence by obtaining local citations from reputable directories and websites. Additionally, earn backlinks from authoritative local sources to establish credibility and boost your GMB ranking.

8. Google Posts and Regular Updates
Engage with your audience by posting regular updates, promotions, and events through Google Posts. Fresh content keeps your listing active and attracts more potential customers.

9. User Engagement Metrics
Google takes into account user engagement metrics like click-through rate (CTR), bounce rate, and time on page. Provide valuable content and a seamless user experience to improve these metrics.

10. Google My Business Q&A
The Q&A feature in GMB allows customers to ask questions about your business. Promptly respond to
these queries to provide accurate information and enhance customer engagement.


Q: Does claiming and verifying my GMB listing require technical knowledge?
A: Not at all! Claiming and verifying your GMB listing is a straightforward process. Follow Google’s step-by-step instructions, and you’ll have it set up in no time.

Q: How do I encourage customers to leave positive reviews?
A: You can ask satisfied customers to leave reviews in person, through follow-up emails, or by including a call-to-action on your website. Remember always to provide excellent service to earn positive feedback.

Q: Can I update my business information on GMB regularly?
A: Absolutely! It’s essential to keep your business information current, especially if you have changes in your operating hours, location, or contact details.

Q: What are local citations, and why are they important?
A: Local citations are mentions of your business on other websites, directories, or platforms. They establish credibility and trustworthiness, and search engines use them to verify your business information.

Q: Are Google Posts beneficial for my GMB ranking?
A: Yes, Google Posts are valuable for boosting your local search visibility. They allow you to share relevant content and promotions directly on your GMB listing.

Q: How often should I post updates through Google Posts?
A: Posting once or twice a week is ideal, but the frequency may vary depending on your business and the content you want to share.


Optimizing your Google My Business listing is not only about gaining online visibility but also about providing the best possible experience for your potential customers. By focusing on the Top 10 GMB Local Ranking Factors in 2023, you can position your business for success in local search results. Embrace these strategies, engage with your customers, and watch your business thrive in the digital landscape.

Remember, local SEO is an ongoing effort, so consistently monitor and update your GMB listing to stay competitive and attract more local customers.